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| Information on the GoEco.fi website Concept and objective The GoEco.fi website has been designed to promote ethical and ecological consumption and to encourage sustainable lifestyles by sharing information and experience between people interested in responsible purchasing. The website provides information on responsible businesses, their products, services and locations, bringing them close to the consumer. GoEco.fi makes it easier for time-poor buyers to make ethical and ecological choices in everyday life. It saves your time by finding an organic food restaurant, a beauty parlour which uses natural organic cosmetics, or a shop which sells clothes made of organic materials in an eco-friendly process – or whatever green services you may be looking for in a certain area. GoEco.fi brings together ethical and ecological operators – businesses, organisations and consumers – providing a forum for open and objective discussion and safe exchange of ideas and views. GoEco.fi is an advocate of ethically produced and ecologically sound organic and recycled articles, locally produced goods, and companies or service providers engaged in green lines of business. GoEco.fi also inspires recycling, maintenance, leasing, borrowing, lending and reuse. For organisations and businesses GoEco.fi provides an opportunity for effective publicity and for marketing their ethical and ecological activities, events, campaigns and actions. Registered visitors can create a personal profile, add a photo and comment on their preferred issues of conscious consumption. GoEco.fi’s policy is to contribute to the advancement of ecological and ethical consumption in a positive manner, by encouraging and showcasing greener options. The website will not support or take a position in boycotts. Contact details Think Tomorrow Start-Up Center Hiilikatu 3 00180 Helsinki Tiina Aulanko tiina@tomorrow.fi + 358 40 539 3817 |